MEDICA is the leading B2B trade show for medical technology and health IT in Europe. It brings together clinics, distributors, manufacturers, and digital solution providers, focusing on integrations, interoperability, and healthcare procurement. For Icarus, MEDICA is the perfect place to turn interest into negotiations: meetings with clinic administrators, multi-practice groups, and European distributors; presentations of concrete use cases (reducing dropped calls, front-office optimization, intelligent routing). Focus on multi-site contracts, enterprise discounts, and local support models. Expected outcomes: agreements with distributors/VARs, a pipeline of pilots in European clinical centers, and alignment on integration requirements with management systems and switchboards popular in the DACH market and beyond.
MEDICA – Düsseldorf
MEDICA is the leading B2B trade show for medical technology and health IT in Europe. It brings together clinics, distributors, manufacturers, and digital solution providers, focusing on integrations, interoperability, and healthcare procurement. For Icarus, MEDICA is the perfect place to turn interest into negotiations: meetings with clinic administrators, multi-practice groups, and European distributors; presentations of concrete use cases (reducing dropped calls, front-office optimization, intelligent routing). Focus on multi-site contracts, enterprise discounts, and local support models. Expected outcomes: agreements with distributors/VARs, a pipeline of pilots in European clinical centers, and alignment on integration requirements with management systems and switchboards popular in the DACH market and beyond.